NatWest Accelerator relaunch campaign
A paid-media campaign promoting the relaunch of the NatWest Accelerator programme.
The brief
To increase awareness of the NatWest Accelerator programme & app through a paid media campaign, designed to reach more UK businesses.
Targeting ambitious small businesses who are looking to grow and start-up businesses after support in those early stages.
The concept & execution
We collaborated with four real small business owners to create a series of short films and static assets. Each individual told their business success story, while highlighting the key benefits of the Accelerator programme.
To add brand personality, we used subtle wordplay and fun visual hooks related to each business or benefit (such as connecting cables or cloning the business owner to represent growth) to quickly capture attention and make the campaign feel social-first.
