NatWest Accelerator relaunch campaign
A paid-media campaign to promote the relaunch of the NatWest Accelerator programme.
The brief
To increase awareness of NatWest Accelerator & the app (with emphasis on the community aspect) through a paid media campaign to reach more UK businesses.
Targeting ambitious small businesses who are looking to grow, start-up businesses, potential high growth & high growth.
The concept
A social first campaign that uses interesting visual hooks to tell real business success stories, while highlighting the key benefits of the Accelerator programme.
