Cesar X Trip Advisor launch campaign
A launch campaign across social and web for the partnership between Cesar and TripAdvisor.
The objectives
Drive awareness of Cesar and TripAdvisor’s partnership that makes travelling and sharing experiences with your dog easier.
Develop a creative concept for a social campaign.
Write web copy to promote awareness and consideration of the partnership.
The concept
The nature of TripAdvisor is that you rate your own stays and experiences. And thanks to the new partnership with Cesar, it’s now easier than ever to find places and experiences that your dog can enjoy with you.
So, we tapped into this theme with the overarching campaign line ‘Trips you’ll all rate’.
We also leveraged TripAdvisor's recognisable green rating dots as iconography to bring the partnership and benefits to life.
The strategy
Create fun assets featuring dogs and their owners that feel native to social.
Communicate the key benefits of the partnership in a light-hearted and relatable way.
Make sure the campaign visually and tonally reflects both brands.
