Whiskas ‘Fussy Cat’ campaign
Supporting organic content for the Whiskas ‘Fussy Cat’ campaign, across web and social.
The objectives
Increase awareness of the Whiskas product range and reinforce the brand's "fussy cat" platform across organic channels.
The concept
The Whiskas “Fussy Cat” brand platform is all about showcasing how even the pickiest of cats can't resist the delicious taste of Whiskas food.
The executions
A series of fun content pieces, including a “fussy cat” quiz that matches cat owners with their own fussy cat’s ideal food; organic social posts; and a supporting blog article on how to handle your cat’s fussy eating habits.
